Albany Ad Club: 2017 ADDY Awards

Celebrating the local communications community and its breadth of work, the 50-year-old ADDY show had grown tired. To help this local American Advertising Federation affiliate get back on track, we took the club and its show back to their roots of honoring noteworthy work and talent. “Back to Basics” was well received and earned regional recognition.

A giveaway to all event attendees, the “Back to Basics” poster was the final component of the ADDY campaign elements. Simple and striking, the poster was a Print magazine 2018 Regional Design Awards winner and it received a regional print award from the American Advertising Federation.
A giveaway to all event attendees, the “Back to Basics” poster was the final component of the ADDY campaign elements. Simple and striking, the poster was a Print magazine 2018 Regional Design Awards winner and it received a regional print award from the American Advertising Federation.