Algoma University: Viewbook

As the smallest university in Ontario, Algoma University wanted to make a big statement about the quality of their academics. An update of their 2011–2012 admissions materials, two viewbooks of contrasting size were bound together to tell a complete story. “Small University” highlighted the advantages of the school’s size, and “Big Education” stressed the depth of opportunities and quality instruction offered.

To help make Algoma’s size and distinctions tangible to prospects, the University offered students across the province a free, two-day bus trip to campus. To promote the trip and generate excitement, a fold-out poster invitation that included weekend details, photos, and a map of the campus was given to students.