Excelsior College: Brand Campaign
A private, online college, Excelsior underwent a complete rebrand to raise awareness and broaden its regional reach. The creative platform “Excelsior Works” was developed as a device to support the tagline/proof point, “Potential Realized.” Beta testing in the Washington, DC market supported the college’s local center and measured campaign effectiveness. A limited budget put focus primarily on transit, out of home, geo-targeted digital, and broadcast.
Qua Photo: Brand Identity
Kris Qua, a talented photographer with extensive experience in healthcare, education, and portrait work, wanted to update his branding with a new identity and website. In addition to his traditional work, Kris’ personal portfolio features his passion for experimental photography and the skateboard culture. To highlight the depth and breadth of his talent, we developed an abstract camera mark with a bold red “Q” tempered by the stability of medium gray. A series of business cards featured eight unique images to highlight his photography by industry.