Excelsior College: Brand Campaign

A private, online college, Excelsior underwent a complete rebrand to raise awareness and broaden its regional reach. The creative platform “Excelsior Works” was developed as a device to support the tagline/proof point, “Potential Realized.” Beta testing in the Washington, DC market supported the college’s local center and measured campaign effectiveness. A limited budget put focus primarily on transit, out of home, geo-targeted digital, and broadcast.

Beta testing in the Washington, DC market proved very successful with a 7,000 percent increase in inquiries in the campaign’s first month. Results remained strong throughout the four-month run.
Beta testing in the Washington, DC market proved very successful with a 7,000 percent increase in inquiries in the campaign’s first month. Results remained strong throughout the four-month run.