Logos: A Collection
A logo is a critical and foundational element of any brand—setting the tone, attitude, and personality from which all things stem. The following logos are a sample from very different companies, organizations, and personal work.
Excelsior College: Brand Campaign
A private, online college, Excelsior underwent a complete rebrand to raise awareness and broaden its regional reach. The creative platform “Excelsior Works” was developed as a device to support the tagline/proof point, “Potential Realized.” Beta testing in the Washington, DC market supported the college’s local center and measured campaign effectiveness. A limited budget put focus primarily on transit, out of home, geo-targeted digital, and broadcast.