Logos: A Collection

A logo is a critical and foundational element of any brand—setting the tone, attitude, and personality from which all things stem. The following logos are a sample from very different companies, organizations, and personal work.

The oldest Ad Club in the Northeast, the Albany Ad Club needed to modernize its brand. Its new mark is a simple typography solution using differing font weights to represent the diversity of the club, and its palette is a nod to traditional process-printing techniques, using cyan and magenta as the primary colors.