new|ed: Completion College Consortium Brand Identity and Launch

The Completion College Consortium is a group of nonprofit colleges and universities who specialize in helping adult learners complete their college degrees. In developing the look and feel of the Consortium, it was critical to keep the brand and launch tactics as simple and engaging as possible—anything else could deter this leery audience from participating.

The brand launch featured an online video that clearly explained the Consortium’s mission to prospective audiences. Additionally, member colleges and universities were provided with a toolbox of promotional materials that included a comprehensive brand guide, digital advertising assets, and email templates.
The brand launch featured an online video that clearly explained the Consortium’s mission to prospective audiences. Additionally, member colleges and universities were provided with a toolbox of promotional materials that included a comprehensive brand guide, digital advertising assets, and email templates.