Pints for Prostates: Ad Series
Pints for Prostates (PFP) is a grassroots organization with a mission to encourage early testing for prostate cancer in younger men. The concept is simple: use beer to connect the audience to the importance of getting a prostate-specific antigen test. Educational and entertaining, the campaign has led PFP, along with their partner ustoo.org, to tremendous international growth over the past four years.
new|ed: Completion College Consortium Brand Identity and Launch
The Completion College Consortium is a group of nonprofit colleges and universities who specialize in helping adult learners complete their college degrees. In developing the look and feel of the Consortium, it was critical to keep the brand and launch tactics as simple and engaging as possible—anything else could deter this leery audience from participating.