Southeastern Guide Dogs: Hometown Heroes Campaign

Southeastern Guide Dogs is a 34-year-old guide dog school based in Palmetto, Florida. Despite its national reputation, the organization needed to build regional awareness in order to grow financial support. Playful and endearing, the Hometown Heroes campaign featured six canine “heroes” in a series of print ads, and included an original PSA soundtrack, as well as TV broadcast.

This campaign introduced two adorable Labrador siblings, Gibson and Jackie. An endearing and effective PR campaign followed the pair throughout their training and onto their assignments. The effort raised awareness, volunteerism, and donations for the organization.
This campaign introduced two adorable Labrador siblings, Gibson and Jackie. An endearing and effective PR campaign followed the pair throughout their training and onto their assignments. The effort raised awareness, volunteerism, and donations for the organization.