Southeastern Guide Dogs: Hometown Heroes Campaign
Southeastern Guide Dogs is a 34-year-old guide dog school based in Palmetto, Florida. Despite its national reputation, the organization needed to build regional awareness in order to grow financial support. Playful and endearing, the Hometown Heroes campaign featured six canine “heroes” in a series of print ads, and included an original PSA soundtrack, as well as TV broadcast.
Pints for Prostates: Ad Series
Pints for Prostates (PFP) is a grassroots organization with a mission to encourage early testing for prostate cancer in younger men. The concept is simple: use beer to connect the audience to the importance of getting a prostate-specific antigen test. Educational and entertaining, the campaign has led PFP, along with their partner ustoo.org, to tremendous international growth over the past four years.