Ways + Means NY: Brand Identity

Ways + Means NY employs a unique approach to government relations, so principal John Casellini wanted the company’s brand identity to reflect its advantage. Everything from the logo and palette to the simple but graphic rich website was developed to break the brand free from typical, stuffy governmental brand identities.

“I had one request: make sure M+W doesn’t look like a traditional government relations agency. My expectations were exceeded. My brand definitely stands out among the competition.”
“I had one request: make sure M+W doesn’t look like a traditional government relations agency. My expectations were exceeded. My brand definitely stands out among the competition.”