Ways + Means NY: Brand Identity
Ways + Means NY employs a unique approach to government relations, so principal John Casellini wanted the company’s brand identity to reflect its advantage. Everything from the logo and palette to the simple but graphic rich website was developed to break the brand free from typical, stuffy governmental brand identities.
Southeastern Guide Dogs: Hometown Heroes Campaign
Southeastern Guide Dogs is a 34-year-old guide dog school based in Palmetto, Florida. Despite its national reputation, the organization needed to build regional awareness in order to grow financial support. Playful and endearing, the Hometown Heroes campaign featured six canine “heroes” in a series of print ads, and included an original PSA soundtrack, as well as TV broadcast.