identify: thoughtful strategies lead to unique solutions
Every tyny engagement starts with discovery. This critical first step is opportunity for our team to learn as much as possible about your business. We’ll pick your brain, ask about research, talk about opportunities, look at numbers, and other seemingly nosy stuff, so that we can develop a thoughtful strategy that aligns with your goals.
tyny tip: A solid strategy is critical to design. Don’t let anyone sell you a creative “solution” that isn’t rooted in a thorough understanding of your business and goals.
create: good design is smart design
We are staunch believers that since you have two sides of your brain, you should use them both. Our creative work is developed with a process that blends aesthetic values with critical thinking. Will it look good? It darn well better. But just as importantly, we make sure our creative offers a solution that strategically meets your identified goals with answers that lead to results.
tyny tip: Think of strategy and creative as the yin and yang of marketing: they might seem like opposites, but in reality, they make each other complete. Kind of like the opposite sides of your brain.
work: define, refine, and execute
Good ideas need to be nurtured. Challenged. Refined. Why? Because our first pass is rarely our best. Creative is better when it’s asked to be more than originally intended. This goes for everything—strategy, content, design, execution, and media—because no component of our process is so precious that it can’t be questioned. Hey, we’re tough … but the results are worth it.
tyny tip: Sure, creative is smart and cool, but there’s another component of the tyny process that is paramount to a successful endeavor: account management. Your project’s best friend, account management will keep things on scope, on budget, and on time.