Albright College: Search Piece

A small, liberal arts school in Reading, Pennsylvania, Albright College knew it offered students more than the over-utilized “close-knit community” where “faculty know you by name.” It also understood that a first impression is everything to a high school student who is being inundated with college search materials. So, Albright turned to tyny to develop a new search piece that would provide prospective students with a memorable message that accurately reflected the college’s offerings. “Dare to be ‘Bright” succinctly captured the differentiating essence of the college and used a clever mnemonic device to help students remember their name amongst a sea of competitors.

“I’ve worked with Paul a number of times over the years, and I knew his team would not disappoint. They delivered exactly what I needed, exactly when I needed it.” —Kathy Bonavist, Interim VP for Enrollment Management, Albright College
“I’ve worked with Paul a number of times over the years, and I knew his team would not disappoint. They delivered exactly what I needed, exactly when I needed it.” —Kathy Bonavist, Interim VP for Enrollment Management, Albright College