Capitalize Albany: Annual Report

Elevating a capital city and acting as an economic catalyst requires a bold strategy. After experiencing an unprecedented year of investment, Capitalize Albany Corporation wanted their 2019 annual report to reflect this community advancement.


With their internal marketing team already taxed, Capitalize Albany brought in tyny to collaborate on the piece. Working closely with their team’s writer, tyny created a people-forward approach that featured local business owners and residents. Their stories, paired with a fittingly bold look, created a dynamic report with a perfect balance of human interest and economic progress.