FuzeHub: Digital Campaign, Innovation Summit
FuzeHub is on a mission: ensure New York State is viewed as the gold standard in innovative technology and resources. Their annual Innovation Summit is the culmination of their efforts, welcoming hundreds of experts and company leaders to discuss New York’s central role. To create awareness for the event and drive attendance, FuzeHub engaged tyny to develop a digital campaign. tyny’s creative team paired motion graphics with the event’s bright color palette to create scroll-stopping creative. The campaign was targeted to Facebook and LinkedIn audiences.
Albright College: Search Piece
A small, liberal arts school in Reading, Pennsylvania, Albright College knew it offered students more than the over-utilized “close-knit community” where “faculty know you by name.” It also understood that a first impression is everything to a high school student who is being inundated with college search materials. So, Albright turned to tyny to develop a new search piece that would provide prospective students with a memorable message that accurately reflected the college’s offerings. “Dare to be ‘Bright” succinctly captured the differentiating essence of the college and used a clever mnemonic device to help students remember their name amongst a sea of competitors.