INTiDYN: Website and Messaging
The research scientists at Integrated Tissue Dynamics (INTiDYN) know a lot about translating complex tissue analysis into the development of successful therapies. But they found translating these capabilities into successful marketing strategies a far less familiar science.
To help INTiDYN highlight their distinctions and reach potential clients, tyny curated a specialized team that included a scientific strategist, copywriter, and PR partner. After developing a unique market position for INTiDYN, tyny created a website that combined the company’s remarkable science with a healthy dose of fresh messaging.
tyny: Holiday Card
How did this creative agency break free from the holiday clutter to deliver sincere season’s greetings? First, we recognized that our clients are exceptionally busy this time of year. Then we offered them a brief respite from their holiday madness.
A tad tongue-in-cheek but completely sincere, tyny’s 2019 holiday card provided clients with an unexpected offer—go to a simple landing page, fill out a quick form, and sign yourself up for an “emergency” to get out of the holiday activity of your choice. Cookie swap? Holiday concert? Office party? No matter the occasion, clients could get their “out” via a text, email, or call from the tyny team—providing the best gift of all, time.