Russell Sage College: Brand Identity and Messaging
With a new name and market position in place, Russell Sage College needed an identity that would embody its legacy and unify its two campuses. The solution was a clean, modern, and fluid letter mark that used two colors to equally represent each location and highlight the Hudson River that runs between them.
Additionally, tyny developed messaging to reflect the College’s new strategic direction. Prospective students were introduced to these new elements through streamlined undergraduate and graduate viewbooks.
Albright College: Search Piece
A small, liberal arts school in Reading, Pennsylvania, Albright College knew it offered students more than the over-utilized “close-knit community” where “faculty know you by name.” It also understood that a first impression is everything to a high school student who is being inundated with college search materials. So, Albright turned to tyny to develop a new search piece that would provide prospective students with a memorable message that accurately reflected the college’s offerings. “Dare to be ‘Bright” succinctly captured the differentiating essence of the college and used a clever mnemonic device to help students remember their name amongst a sea of competitors.