Russell Sage College: Brand Identity and Messaging
With a new name and market position in place, Russell Sage College needed an identity that would embody its legacy and unify its two campuses. The solution was a clean, modern, and fluid letter mark that used two colors to equally represent each location and highlight the Hudson River that runs between them.
Additionally, tyny developed messaging to reflect the College’s new strategic direction. Prospective students were introduced to these new elements through streamlined undergraduate and graduate viewbooks.
FuzeHub: Digital Campaign, Innovation Summit
FuzeHub is on a mission: ensure New York State is viewed as the gold standard in innovative technology and resources. Their annual Innovation Summit is the culmination of their efforts, welcoming hundreds of experts and company leaders to discuss New York’s central role. To create awareness for the event and drive attendance, FuzeHub engaged tyny to develop a digital campaign. tyny’s creative team paired motion graphics with the event’s bright color palette to create scroll-stopping creative. The campaign was targeted to Facebook and LinkedIn audiences.