Russell Sage College: Brand Identity and Messaging

With a new name and market position in place, Russell Sage College needed an identity that would embody its legacy and unify its two campuses. The solution was a clean, modern, and fluid letter mark that used two colors to equally represent each location and highlight the Hudson River that runs between them.

 

Additionally, tyny developed messaging to reflect the College’s new strategic direction. Prospective students were introduced to these new elements through streamlined undergraduate and graduate viewbooks.

“With the fall semester and recruiting season only a few months away, we needed a partner that could quickly assess our marketing needs and deliver. While extremely swift, tyny’s process was both comprehensive and inclusive, and everyone from board members to staff were pleased with the outcome.” —Christopher Ames, President, Russell Sage College
“With the fall semester and recruiting season only a few months away, we needed a partner that could quickly assess our marketing needs and deliver. While extremely swift, tyny’s process was both comprehensive and inclusive, and everyone from board members to staff were pleased with the outcome.” —Christopher Ames, President, Russell Sage College