tyny: Holiday Card
How did this creative agency break free from the holiday clutter to deliver sincere season’s greetings? First, we recognized that our clients are exceptionally busy this time of year. Then we offered them a brief respite from their holiday madness.
A tad tongue-in-cheek but completely sincere, tyny’s 2019 holiday card provided clients with an unexpected offer—go to a simple landing page, fill out a quick form, and sign yourself up for an “emergency” to get out of the holiday activity of your choice. Cookie swap? Holiday concert? Office party? No matter the occasion, clients could get their “out” via a text, email, or call from the tyny team—providing the best gift of all, time.
Capitalize Albany: Annual Report
Elevating a capital city and acting as an economic catalyst requires a bold strategy. After experiencing an unprecedented year of investment, Capitalize Albany Corporation wanted their 2019 annual report to reflect this community advancement.
With their internal marketing team already taxed, Capitalize Albany brought in tyny to collaborate on the piece. Working closely with their team’s writer, tyny created a people-forward approach that featured local business owners and residents. Their stories, paired with a fittingly bold look, created a dynamic report with a perfect balance of human interest and economic progress.